Thursday, September 11, 2008

Designing Costumes

Ok, you’re out shopping for a Halloween Costume and find it's completely overwhelming. I mean, how many different Halloween costume ideas really have to exist? Or, how many of the SAME costume have to exist for pennies difference? I see it every day in this business. One costume company comes out with a really hot design. It sells out the first year, so the next year, every costume company knocks off that costume - maybe using slightly different material and then shaving off a few pennies here or there in price.

This knock-off approach kills the costume. What was once a great Halloween Costume is now just another costume. Now, I know the difference (since we buy costumes from these companies year after year) and I know who came out with the costume first and I know which company creates a quality costume. Sometimes these are not the same costume company. I always go with quality because I know my customers will not stand for any costume that is going to fall apart after wearing it once.

The problem is that the customer doesn't know the difference between the original designers of the costume versus the costume company that consistently creates quality costumes. So maybe the first year, a costume company that historically creates very poor quality costumes comes out with a great idea. As a costume retailer, we won't buy that costume - we can't risk the customers’ dissatisfaction. We wait for the costume manufacturer that consistently creates quality costumes to produce the costume. Sure, we sometimes miss out on a nice design, but we don't ever miss the hassle of dealing with all the complaints that are sure to come from that poor quality costume.

So, how does a costume purchaser find out which costume company will consistently create a quality costume? That's a tough question. Most costume retailers won't just give out that information since they want to sell costumes no matter what. I can tell you that Leg Avenue puts out some of the best quality costumes on the most consistent basis. Sure, they've had a few that didn't meet our expectations, but year after year, they have provided great quality costumes.

If you're looking for a Halloween Costume this year, be sure to check our selection of Leg Avenue Costumes. They are hot and sexy and will appeal to your naughty side. Have questions about two seemingly identical costumes? Comment here and include links to the two costumes (or maybe even 3) and we’ll help you sort out the differences.

No comments: